A dedicated IP address suggests that you will have a distinctive numeric identifier on the Internet and that it shall not be shared with other people's sites or apps as it happens with a shared Internet hosting account. There are various uses for a dedicated IP - for example, when an SSL certificate is required if you have an Internet store and you would like to accept online payments or when you have a login form and you would like the info that users submit to be encrypted. A dedicated IP address can also be used for other apps, such as a VoIP server, for instance. Furthermore, it shall offer more credibility and protection to your Internet sites, as a network flood to a shared IP won't have any impact on your dedicated IP. In case you host your websites with us and you have your own web server, you'll be able to get one or numerous dedicated IP addresses with simply a couple of clicks and to use them just in case you cannot use the IP included with the hosting server.